Partner Sales Enablement Guide

The Datadog Partner Network provides many resources for partners. This is a guide to training for Sales Engineers, Solution Architects, Technical Account Managers and anyone who is involved in the technical aspects of Datadog sales at a partner organization.

Datadog basics

First, head over to the Partner Portal. Log in and click Training. Under Sales Certification, click Get started today.

This course walks you through the basics you need to work with your opportunity.

The course helps you to:

• Understand what Datadog is and how to think about it with these modules:

  • Intro to Monitoring
  • Product Areas and Use Cases
  • Product Demo

• Identify an opportunity that’s a good fit for Datadog with:

  • Intro to differentiators
  • 7 signs of technical fit

• Get ready to articulate the message to different audiences with:

  • Customers and Personas
  • Elevator pitch training

Technical demo

Once you have completed the Datadog Sales Certification and are familiar with the Datadog basics, you should get your Demo Certification.

When you are ready, contact partner-support@datadoghq.com to receive an invitation to the DPN Demo org used for delivering the Datadog demo. After you’ve received your invitation, proceed to the Partner Portal.

This hands-on video course teaches you to deliver a technical demo of core Datadog products. It further helps you understand Datadog’s approach to observability and its unified collaborative platform.

Proof of value

After giving a technical demo, you’ll work with the customer to develop an initial proof of value solution. To prepare for this, obtain the Datadog Technical Certification.

This course:

• Explains the basics behind Datadog core products
• Addresses the market positioning of each product
• Describes customer success
• Helps you position individual product offerings

To guide a customer through a successful proof of value engagement, you need deeper product knowledge. Get started with the Datadog Fundamentals Learning Path offered by the Datadog Learning Center. The Learning Center courses include hands-on labs and deepen your technical understanding of how Datadog works.

Pricing

In order to complete your quote, you need pricing basics.

• Datadog’s pricing describes how pricing works, including the units of measurement and the metering approach at Datadog.
• Customer plans provides details about standard end-customer pricing options.
• Finally, to understand discounts offered, check out the Partner Portal pricing tab:

The Datadog sales engineering process

If you have gone through the recommended training outlined above, you’re ready to conduct the Datadog sales engineering process:

• Identify Opportunity
• Qualify Opportunity
• Register Opportunity
• Technical Demo
• Proof of Value
• Configure, Price, Quote

Should you have any questions during your journey, contact partner-support@datadoghq.com